
The problem with pet supplements
15 ingredients in their chew.
3 in ours.

Most dog supplements are chews packed with glycerin, maltodextrin, soy lecithin, and chemical preservatives — just to hold a treat together. The actual probiotics? A fraction of what’s inside.
Worse: the International Probiotics Association warns that moisture in chews can harm probiotic survival. The format designed for convenience is working against the science.
We chose powder because the format IS the science.
Why powder changes everything

Pure formula
3-5 active ingredients. That’s it.
No glycerin. No maltodextrin. No soy lecithin. No artificial preservatives. Just probiotics, prebiotics, and a scoop.

Protected probiotics
Low moisture keeps probiotics alive.
The International Probiotics Association confirms that low-moisture formats support probiotic stability. Our powder protects what chews compromise.

Almost zero calories
Less than 3 kcal per serving.
A typical supplement chew adds 10-15 kcal. Two a day can consume 70% of a small dog’s treat budget. Our powder won’t eat into it.
Kin vs typical chew
See the difference
Clean, low-calorie functional powder vs high-moisture chew treats.
Simple as it should be
01 / Scoop
One scoop per day, adjusted to your dog’s weight. That’s the whole routine.
02 / Mix
Sprinkle onto their regular food — wet or dry. The unflavored powder blends right in.

03 / Trust the gut
Spore-forming probiotics survive stomach acid and reach the gut intact. Most dogs show visible changes within 2-4 weeks.
The science behind the scoop
Gut is everything
70% of your dog’s immune system lives in the gut.
The gut microbiome influences digestion, immunity, skin health, and even mood. As dogs age, microbial diversity declines — just like in humans. Supporting the gut means supporting everything.
The research
Formulated with Bacillus spore-forming strains — backed by 3 published canine studies.
In clinical research, 93% of spore-forming probiotics germinated in the upper small intestine, surviving the journey through stomach acid intact.

Why it matters
Your dog’s gut ages too. Support it.
The Dog Aging Project — studying 50,000+ dogs — has shown that gut bacteria can predict biological age. Maintaining microbial diversity is one of the most promising approaches to supporting long-term health.
Research-backed active ingredients
Scandinavia's top probiotic powder for dogs

Vet-reviewed formula
“The success of ProBright® Advanced in reducing one of the most common compounds responsible for bad breath is a testament to its efficacy.”
Dr. Jan Bellows
Board Certified Veterinary Dentist and Consultant to PetLabCo.

Cutting-edge science, unmatched quality
We stay at the forefront of pet health by combining the latest scientific research with expert insights. Every formula is carefully crafted to deliver the highest-quality ingredients for optimal pet well-being.

Take your dog’s gut health & comfort to the next level
A powerful blend of probiotics, prebiotics, and postbiotics helps maintain balanced gut flora, support digestive function, and keep stools firm and healthy. Supports normal yeast levels and skin health, helping to reduce occasional: itching, paw licking, and discomfort.








